Investment
Strategy

For transparency, below is our high-level investment strategy.

This approach describes our key considerations when reviewing investment opportunities.

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Femtech Funding

We invest cash funding, product development resources, and technical leadership into early-stage SaaS startups.

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We have documented our high-level investment strategy in order to provide transparency into our investment review process.

Our typical investment is between €50,000 to €250,000, into companies with less than €1,000 monthly recurring revenue (MRR).

Investment Scenarios

Cash
Investment

UX
Design Fund

CTO
Advisory Fund

Fractional
CTO Fund

Product
Development Fund

Combination
of 1 thru 5

Things we
Never Might Not
invest into...

  • Coins, tokens, SAFT (Simple Agreement for Future Token)

  • Business models based on crypto mining, issuing tokens, NFTs, e-sports, marijuana, gambling, gray legal areas, illegal products or services, or gaming

  • Startup has no full-time founders

  • Startup is not building any proprietary tech

  • Tech is not a critical component to the success of the startup

  • Team not physically located and registered in one of these areas: North America, UK, Israel, or certain Western European countries

  • Non-SaaS models

  • Founders running multiple companies and not fully focused on startup 

  • Funding round size greater than €250,000

  • Minimum check size greater than €50,000

  • Valuation/cap greater than €3,000,000

  • Previously raised more than €750,000 of outside investment

  • MRR > €15,000

  • Broken cap tables

  • Cap tables with much dead equity

  • Founder/CEO has no past business or startup experience

  • Only B2C focus. Our preference is generally B2B.

Key investment evaluation criteria

  • Leadership Capabilities
  • Business Model
  • Monthly Recurring Revenue (MRR)
  • Traction
  • Valuation
  • Subject Matter Expertise
  • Acquisition Costs
  • Monetization Strategy
  • Past Successes
  • Sales/Marketing/Customer Acquisition capabilities
  • Revenue Retention
  • Competitive Advantages
  • Intellectual Property
  • Market Potential
  • Team
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How we invest

Below are methods we use to invest, in order of preference.

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Equity

(as a cofounder/partner)
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SAFE Note

(or Convertible Note or ASA)
Strategy icon money

Revenue Share

(% of Gross Revenue)

Process

Self-Qualification

Please self-qualify before applying, using this information about our investment strategy.

Online Application

Apply online Application

Initial Response

We usually respond within 5 business days. If you have questions, you can reach out to apply@getcertifiedcapital.com

Follow-Up Communication

We usually follow up within 1-2 weeks of the call, with a proposal or to inform we won’t be able to proceed.

Term Sheet &Due Diligence

At this point we would provide a Term Sheet, contingent upon review/request of due diligence documents, such as latest cap table, income statement, balance sheet, etc.

Investment Decision & Conclusion

We usually make an investment decision and conclude diligence within 30 business days of our initial discussion.

Ready to bring your idea to life with our expertise and private funding?

Apply now